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Three Building Blocks of Organizational Culture

By Andy Freire - Stanford
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Lecture Description

Andy Friere, Co-founder and CEO of Axialent, discusses the three things that he believes build culture: 1) Behavior, 2) Symbols and 3) Processes. To elaborate, Friere suggests that behavior--what firms actually do despite what they say they do--defines what individuals in the organization come to believe. Furthermore, the symbols in an organization, primarily how time and money is spent to reward people, also shapes culture. Finally, the processes an organization has for measuring and compensating performance influences culture.

Course Index

  1. What You Do Defines Your Culture
  2. Three Building Blocks of Organizational Culture
  3. Five Archetypes of Culture
  4. Culture Archetypes: Customer-focused Culture
  5. Culture Archetypes: One-team Culture
  6. Culture Archetypes: Innovation Culture
  7. Culture Archetypes: Achievement Culture
  8. Culture Archetypes: People-first Culture
  9. Building Five Cultures in One Organization