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Ticketless Travel

By David Neeleman - Stanford
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Lecture Description

Neeleman talks about how technology is very important and has revolutionized many things in the airline industry. At JetBlue, we call technology high-tech, high-touch. You need to be able to do both.

Course Index

  1. JetBlue: Life as a CEO
  2. Ticketless Travel
  3. High-tech, High-touch
  4. History of Travel Industry
  5. Neeleman on Southwest
  6. Seeing Failure as Opportunity
  7. Building a Company: Building a Legacy
  8. Take Care of Your Employees
  9. Creating A Customer Experience
  10. JetBlue: Defining Organizational Structure and Culture
  11. JetBlue: Employee Incentives and Rewards
  12. Training Employees: Defining Organizational Culture
  13. Training and Accountability
  14. Listening to Employees
  15. Establishing Organizational Values
  16. Examples of Great Companies: Role Models
  17. Customer Feedback
  18. Competition and Pricing
  19. Execution of Strategy is Key
  20. How Does IT Differentiate JetBlue?
  21. Defining the JetBlue Experience
  22. Does Your Company Matter?
  23. JetBlue: Establishing Organizational Structure and Culture