Understanding Your Customer

Lecture Description

Marrone reveals that the trick to making the adoption curve steeper and faster is to focus the product on an unmet need where there is little competition.

Course Index

1. The Founding of AgraQuest
2. Creating Need for Your Product
3. Overview of AgraQuest
4. Navigating AgraQuest's Value Chain
5. The Product Vision
6. Understanding Your Customer
7. Negotiation: Be in a Position of Strength
8. Lessons Learned
9. Working with AgraQuest