Viral Marketing

Lecture Description

The essence of viral marketing is making one customer sell to the other, says Musk. Instances of this include Friendster, hotmail, PayPal. The customer must love the product experience to recommend it, he notes.

Course Index

1. Career Development
2. Founding of Paypal
3. Success Through Viral Marketing: PayPal
4. Selling the Company: Paypal to eBay
5. Opportunities in Space: Mars Oasis
6. Space Travel Today
7. Positioning and Competition: Space Travel
8. Startup Successes: Comparing Zip2 and Paypal
9. Viral Marketing
10. Challenges in the Space Industry
11. Why is Space Travel So Expensive?
12. Customer Base: Paypal vs. SpaceX
13. Qualities of an Entrepreneur
14. History of SpaceX
15. Career Development: To MBA or Not?
16. Reducing Company Costs: Paypal and SpaceX
17. Patents and Paypal
18. Space Mining vs. Human Space Flight
19. Government and Space Travel
20. What is the Right Time to Sell?
21. History of Zip2
22. Decreasing Costs in Space Travel
23. Space Travel is Not for the First-Time Entrepreneur