When Do You Know if You Have a Good Idea?

Lecture Description

While Sutton doesn't think there is a true method to differentiate a good idea from a bad one, there are ways to help improve the chances of success, the main one being consulting customers or potential customers.

Course Index

1. What Is Creativity?
2. Two Weird Ideas That Work
3. Talking About Creativity Isn't Enough!
4. Avoiding the Smart Talk Trap
5. Bringing Creativity into an Organization
6. Creative Projects on Company Time
7. Questions to Ask a Creative Organization
8. When Do You Know if You Have a Good Idea?
9. Research Money in Universities