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You Cannot Stop Spending to Innovate for Customers

By John Thompson - Stanford
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Lecture Description

Thompson states that a company must never stop spending, even in challenging times. As Symantec entered the challenging 2001, the problem was about the cost of owning and operating the security infrastructure that customers had deployed around the world, he says. Customers had no way to measure the effectiveness of the technology they deployed so Symantec spent 15-16% of revenues to build a portofolio of tools that are now the model for how security ought to be done.

Course Index

  1. Changes in Enterprise Software: 2002-2004
  2. Retooling the Infrastructure of Your Company
  3. Customers Must Drive Your Business Model
  4. Customer Diversity is Essential
  5. You Cannot Stop Spending to Innovate for Customers
  6. Security Business Post-9/11
  7. To Hedge or Not to Hedge?
  8. Envisioning the Future: John Thompson
  9. Security is a Broad Domain of Technology
  10. Identifying Opportunities: Intrusion Detection
  11. Stick to Core Mission, Focus, and Keep It Simple
  12. Pervasiveness and Execution: Staying Ahead of Competitors
  13. What is the History of Security Software
  14. Acquisition and Growth for Symantec
  15. Competition: Network Association vs. Symantec
  16. Will Symantec Expand to Include Transaction-Based Security Products?
  17. Measuring Success: You Measure What Matters