Marketing is a field that helps businesses target and connect their products or services with potential customers, ideally resulting in a purchase or transaction. Promotion, sales and distribution are key areas of focus for marketers, but professionals in this arena are often involved with many different stages of the product life cycle such as research, development and pricing strategy.
The following section features academic lectures that touch on a variety of topics within the field of marketing. After completing these courses you will have a solid understanding of branding, buyer demand and other key marketing principles.
